"Wear to Storytelling": Exploring the Intersection of East and West in Fashion Industry
Fashion industry has always been an embodiment of culture, reflecting the dynamic and diverse expression of human society. As a platform for fashion designers, FANGYÁN provides an East-meets-West perspective in fashion curation, focusing on selecting designers whose work showcases a unique blend of traditional and modern aesthetics. FANGYÁN's approach resonates with the growing trend of using fashion as a medium for storytelling, where a garment becomes a vehicle for expressing cultural heritage and personal identity.
The concept of "wear to storytelling" challenges the conventional perception of fashion as a mere commodity, and emphasizes the value of the narrative behind the garment. In this sense, it echoes the East Asian aesthetic concept of "beauty in imperfection," which values the subtle and understated qualities that are imbued with personal meaning.
As fashion scholar Alison Gill notes, "the incorporation of cultural motifs and traditional techniques into contemporary fashion design suggests that fashion is not just about aesthetics, but about storytelling, cultural exchange, and memory-making" (Gill, 2017).
FANGYÁN's selection of designers reflects this trend towards cultural exchange and memory-making in fashion. For example, designer Mukzin‘s "女侠" collection incorporates elements of traditional Chinese embroidery, with a modern twist that reflects her own journey from the East to the West. Similarly, fashion designer Molifusu is known for his ancient style of fashion, incorporating the aesthetic style of Grace and Restraint in Jiangnan, China, using a lot of traditional Chinese fabrics such as lace, cotton and linen. As the world becomes increasingly globalized, the intersection of East and West in fashion design is becoming more prominent. FANGYÁN's platform provides a unique space for this intersection to take place, where designers can showcase their work and customers can appreciate the cultural and personal significance behind each garment. The "wear to storytelling" concept highlights the importance of fashion as a medium for cultural exchange and identity expression, and FANGYÁN is leading the way in bringing this approach to a wider audience.
FANGYÁN's approach to fashion reflects the growing trend of using fashion as a medium for storytelling, cultural exchange, and memory-making. The concept of "wear to storytelling" challenges the conventional perception of fashion as a commodity, and emphasizes the importance of the narrative behind each garment. Through its selection of designers, FANGYÁN is providing a unique space for the intersection of East and West in fashion design and is leading the way in bringing this approach to a wider audience.
Gill, A. (2017). Fashion and Cultural Memory: Creating the Synergies between East and West. Journal of Textile Design Research and Practice, 5(2), 151-166.
Zhang, Y. (2019). Chinese Aesthetic Concepts and Fashion Design. Fashion Practice, 11(2), 271-291.